The World’s Largest Bra

Ladies and gentlemen, behold. There comes a time in every young building’s life when they experience certain… changes. And right about then, their loving and observant contractor will take them aside, explain the facts of life, and get them fitted for their first bra.

Okay, actually this is an ad campaign created by Vanish detergent, a partner of Wear It Pink Day, a breast cancer awareness campaign. And, in case you were wondering, yes, there is a boob shaped scaffold underneath that thirty meter length of cloth.

The massive bra kept the scaffold from undue bouncing, perhaps caused by earthquakes, on the side of London’s ITV Southbank tower last week.

I’ve always considered bra technology at the larger sizes to rightfully be less about fashion and more about literal construction, so this makes complete sense to me.

Mostly. I’m going to go snicker like a nine year old now.

(via Copyranter.)

Previously in Boobs

• Bra Burnings for the Energy Crisis
• The World’s First Women-Only Duel (Fought Topless Over Flower Arrangements, We Wish We Were Kidding)
• The Most Adorable Brest Exam Poster