“Be What’s Next”: Microsoft’s New Slogan. Like or Dislike? [Poll]

Microsoft Global Exchange (MGX), Microsoft‘s yearly conference for field staff, is currently underway in Atlanta, Georgia. While early rumors about new product logos appear to have been overheated, we’ve got a new slogan from the company: “Be What’s Next.”

Since 2002, Microsoft’s slogan has been “Your potential. Our passion”; note that the company slogan differs from more familiar product slogans, like Windows 7’s “I’m a PC, and Windows 7 was my idea.”

Here’s the video unveiling the new slogan, which also runs through a number of Microsoft consumer products:

So: We’re putting it up to you. What do you think of this new slogan? Was Be What’s Next your idea, or do you think it’ll go the way of the Gates-Seinfeld commercials? Leave your thoughts in the comments below.

Do you think “Be What’s Next” is a good new slogan for Microsoft?online survey

(Engadget via TNW)

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Robert Quigley