Blizzard Takes Valve to Court Over “DotA” Trademark
Blizzard opposes the trademark because, as they put it, Blizzard and its fans have been enjoying the DotA trademark for more than seven years exclusively under a game licensed and developed by Blizzard. Due to this use, Blizzard argues, DotA is essentially synonymous with Blizzard. Since Valve is attempting to trademark something that Blizzard feels is associated with their branding first and foremost, Valve is attempting to “appropriate the more than seven years of goodwill” that Blizzard has built up for DotA. Blizzard argues that if Valve does successfully register the trademark, they’ll be damaging Blizzard and its fans, and others will falsely believe that DotA is associated with Valve.
Blizzard is working on a DotA-style mod for StarCraft II, but it is entirely possible that these legal activities will delay both Valve’s DotA 2 and Blizzard’s StarCraft II DotA. If you like viewing legal papers that mention Warcraft III a bunch, check them out here.
(via Eurogamer)
- Blizzard hasn’t been pleased about this for a while
- Valve will probably be too busy with DotA 2 to appeasing fans’ Half-Life curiosity
- The story of the bald guy in the Valve logo
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