The Dark Knight Rises Viral Marketing Goes Into Full Swing And Shows Us Tom Hardy as Bane

Ahh, I love the smell of fresh viral marketing in the morning. And nobody does viral marketing like the most recent Batman trilogy (except… maybe Valve). And what a bang of a beginning! With the launching of thedarkknightrises.com, and a little applied internet science, we have our first look at Tom Hardy as Bane, a shirtless, shornheaded, solid block of muscle with what we can only assume is a genius intellect behind that freaky-ass mask.

But as you may have already noticed, the only thing on thedarkknightrises.com is some freaky-ass chanting. Allow us to explain.

According to MTV Splashpage:

The folks at Superherohype did science to the chanting recording, and discovered that says “#thefirerises” in spectrum. The hashtag led everyone to Twitter, where @thefirerises is sitting around and for every follower it gets, it tweets out another image. The user pictures of its followers are being used to create a photomosaic of the image above, the more followers, the more tiles revealed.

Of course, then forumgoers did some more science to the site, and uncovered the un-mosaiced image, a large version of which may be found here.

So follow away, twitterers. Who knows what will happen when the mosaic is actually completed.

(via MTV Splashpage.)

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Susana Polo

Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.

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