Toronto’s Fashion Santa Has a Heart of Gold, Just Like the Real Santa

Toronto’s Yorkdale Shopping Centre apparently has its own super fashionable Santa. I mean, take a look at the guy. He’s really rocking all those incredible outfits. In fact, in a lot of them, he looks just like the eleventh and twelfth Doctors. No, seriously!

The best part about this entire campaign is that this fashionable Santa–who’s brought to life by model Paul Mason, by the way–is helping to raise money for charity. Here’s how it works, as described by the Yorkdale Toronto Mall:

For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000).

Seems easy, no? If you’re lucky enough to live near the mall, or want to make a pilgrimage, then you can find his appearance dates and times here. For the rest of us, we’ll just have to make do with these tips and videos online.

Way to go, Santa. You’re doing Christmas right.

(via Quartz)

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Jessica Lachenal

Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (thebolditalic.com), and a Staff Writer for Spinning Platters (spinningplatters.com). She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.

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