Roll Out! Hasbro Unveils Plans For New Female-Only Transformers Crew

On Friday morning, Hasbro announced their plan to create a brand new Transformers crew featuring only female bots.

In a comment to USA Today, Sarah Carroll, the senior brand manager for Hasbro Toys, said:

Our female fans have demanded to be part of the story. To have them be represented as well is something that’s only natural.

All of the bots on the new team are definitely female-identified, which is not a new thing for the Transformers universe. For example, Windblade, the character who was built during a fan-focused design campaign, identifies as female.

The team will be presented to the world in the Transformers: Combiner Hunters comic book series from IDW Publishing this July, to be followed by a release of a full toy line. And, of course, all six of the bots can totally come together to form one giant robot named Victorion.

This week also saw DC Comics announcing their DC Super Hero Girls line, a campaign designed to increase representation and diversity in their TV, clothing, and toy offerings. Now, it’s time for Marvel and Disney to play some catch-up, after their disappointing (but expected) Avengers: Age of Ultron merch showing.

(via The Hollywood Reporter)

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Jessica Lachenal

Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (thebolditalic.com), and a Staff Writer for Spinning Platters (spinningplatters.com). She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.

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