Little Girls Engineer Their Own Toys to Take Over the Pink Aisle In This Goldie Blox Ad [VIDEO]

Watch as little girls show off their creativity and make their toys more innovative in this advertisement from toy creators Goldie Blox.  The company wants to put more engineering toys in the “pink aisles” of toy stores, and give little girls and boys the same options for toys that encourage creative thinking and problem solving as well as fun. The girls in the ad can be builders, thinkers, princesses, and tomboys in any combination they want, and Goldie Blox is giving them a toy with the adaptability to match. (via GoldieBlox on Youtube) Previously in Toys

• Vote to Get LEGO Female Scientists Minifigs Made
• Nerf Creates Merida Bows
• Hasbro’s Gender-Neutral Easy-Bake Oven

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Isabella Kapur