This might be McDonald’s cutest collab ever

Everyone’s been talking about Hello Kitty x Yugioh since last summer. After months of patient waiting, you can finally get your hands on this adorable Sanrio Happy Meal toy.

If you’re the type who used to collect Yu-Gi-Oh cards and Sanrio merchandise, this collaboration will get you in trouble. Sanrio characters like Cinnamoroll, Kuromi, and more will be dressed as monsters from Yu-Gi-Oh. You can hang these collectible toys in your bag or keep them in your pocket.

Hello Kitty x Yu-Gi-Oh has been available since August 20, 2024. There are a total of ten friends you can choose from in the collab, and all you need to do is dash to your nearest McDonald’s and get your own small plushie. You can get yours while supplies last.

Unlike some other previous partnerships with McDonald’s, this recent one with Sanrio and Yu-Gi-Oh seems thoughtful. The plushies are adorable, as they should be—even if they’re dressed as monsters and characters from Yu-Gi-Oh. The packaging of the Happy Meal itself looks like a keepsake, since it has Hello Kitty and Yugi’s faces split in half outside of the box. McDonald’s has been going for the ‘worlds collide’ theme, and it seems that fans are happy about the result.

Not sure which toy to collect? You can always bring friends to treat so you can get more toys.

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Vanessa Esguerra

Vanessa Esguerra (She/They) has been a Contributing Writer for The Mary Sue since 2023. After graduating with a Bachelor of Arts in Political Economy, she (happily) rejected law school in 2021 and has been a full-time content writer since. Vanessa is currently taking her Master's degree in Japanese Studies in hopes of deepening her understanding of the country's media culture in relation to pop culture, women, and queer people like herself. She speaks three languages but still manages to get lost in the subways of Tokyo with her clunky Japanese. Fueled by iced coffee brewed from local cafés in Metro Manila, she also regularly covers anime and video games while queuing for her next match in League of Legends.

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