Happy Festivus! Hulu Nabs Exclusive Streaming Rights to Seinfeld in Almost $180 Million Deal

The characters of Seinfeld couldn’t even have begun to imagine the idea of streaming television, what with their VHS tapes of Mets games and Melrose Place viewing parties. But they’ve finally made it to the future as Hulu just announced a deal with Sony Pictures TV for all 180 episodes. You heard that right, they’re paying almost $1 million per episode. Hoochie mama!

The deal is said to be valued at just under $1 million an episode, which translates to a nearly $180 million windfall to be split by distributor Sony TV, Time Warner’s Castle Rock and “Seinfeld” profit participants, including star/co-creator Jerry Seinfeld and co-creator Larry David.

Sony TV, which has long controlled distribution rights to the series on behalf of original producer Castle Rock TV, has been shopping the property for its first SVOD licensing pact for the past few months. A limited number of “Seinfeld” reruns have been available online via Sony TV’s ad-supported Crackle video platform, but the Hulu pact marks the first time the series will be available in its entirety in the new era of binge-viewing.

Yadda, yadda, yadda, it’s still on at least twice a day on regular television.

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Jill Pantozzi

Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."

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