Latest Japanese Craze: Therapeutic Ringtones to Cure Hay Fever, Help Weight Loss
Today in Japan-anchored trend pieces: ringtones! Specifically, “therapeutic ringtones” which, the BBC reports, are becoming increasingly popular among Japanese consumers despite the lack of scientific evidence to back up their efficacy.
BBC: [emphasis added]
A company called the Japan Ringing Tone Laboratory has developed what it claims is a cure [for hay fever]. For relief, sufferers need only wait for a call on their mobile phone. The sound is supposed to dislodge pollen if the user holds the handset up to their nose.
Another of the so-called therapeutic ring tones is for those trying to lose weight.
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There is a range specially tailored for the needs of people with different star signs, such as one for Taurus, the bull, complete with mooing.
Semi-relatedly, context for title image:
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