District 12 Gets Pizza Delivery Thanks To Lionsgate Domino’s Deal

Don’t worry, name brand pizza won’t be showing up in The Hunger Games: Catching Fire next year but fans of the film (and others) in the UK will be able to get pizza and a movie in a flash thanks to a new deal between Lionsgate and Domino’s. 

Lionsgate U.K. has made a video-on-demand deal with the pizza delivery service. I’m sure there’s been home video delivery services at some point but this will be the first time the U.K. will be able to get both a movie and a pizza at the same time. Here’s how it will work:

Domino’s said customers ordering pizza from its website will also be able to watch Lionsgate titles streamed direct through a PC/MAC, mobile and tablet on a rental basis.Customers will order, receive a code, and be able to stream recent titles such as The Hunger Games and What to Expect When You’re Expecting, and library fare such as Scream and Dirty Dancing while eating the pizza of their choice.

“We pride ourselves on offering a vast choice when it comes to pizza and the same is true of Domino’s Pizza Box Office — whether you’re into action, horror or romcoms, there’s something for every pizza-eating occasion,” said Domino’s sales and marketing director Simon Wallis.

So what’s the advantage of getting your movies through Domino’s rather than streaming services you already use like Netflix, iTunes, or Amazon? None from what I can tell. It’s not made explicitly clear if you get the movie free with your pizza purchase or if it’s an “add-on” like an appetizer or dessert. Either way, what do you make of Domino’s getting into the movie business?

(via The Hollywood Reporter)

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Jill Pantozzi

Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."

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