MC Hammer Is Working On His Own Search Engine, Seriously
Hammer was quick to stress that WireDoo is not intended to compete with search giants like Google. Of course, this kind of goes without saying. Start-ups “compete” with Google much in the same way that someone “listens” to MC Hammer: You try it for about 3 seconds just to see if it’s possible and then you give up forever. No, Hammer’s new search is intended to provide a “deeper type of search” that provides “relationship” responses to queries.
What that actually means is a little unclear, but Hammer gave a few examples. If you were to search “car” for instance. WireDoo might return results about insurance, pricing, and consumer safety ratings. Basically it seems like WireDoo is intended to try and outsmart you by searching for things that are related to your query instead of the query itself. A “Let-me-Google-that-for-you” engine. Can’t knock it til you’ve tried it, but that doesn’t sound like my cup of tea.
Still, best of luck to the dude I guess. All kidding aside, he may be on to an idea that could carve out a little niche for itself despite the fact that everyone will forever associate it with the MC Hammer Slide. Maybe. I just hope he has a good enough sense of humor to realize that this sounds like the setup to some sort of absurdist, anti-humor joke.
Also: Stop. Hammertime. Couldn’t really shoehorn that in anywhere else. I like bad jokes and even I wouldn’t read an article that opened with that line.
(via New York Times)
- Facebook topped search terms in 2010
- Blekko is another search engine start-up with a gimmick
- Some statistics about what people type in the address bar
Have a tip we should know? tips@themarysue.com
