Call of Duty: Modern Warfare 3 Sets Launch Day Record

Released this past Wednesday, Activision announced that Call of Duty: Modern Warfare 3 has set an all-time sales record with 6.5 million copies sold in the United States and United Kingdom, snagging over $400 million in sales. Activision Blizzard CEO Bobby Kotick pointed out that other than Call of Duty, “there has never been another entertainment franchise that has set opening day records three years in a row,” with Call of Duty: Black Ops setting the record at $360 million and Call of Duty: Modern Warfare 2 setting it at $310 million.

Almost as if prodding the geek community, Kotick also made note that, “Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for ‘Star Wars‘ and ‘Lord of the Rings,’ two of the most successful entertainment franchises of all time.”

In the press release announcing the sales record, Activision Publishing CEO Eric Hirshberg added:

“Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere.”

So, most exciting game you’ve ever played, or pretty much par for the course for war shooters?

(via Boy Genius Report)

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James Plafke