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‘Not very Elon of you, Elon’: Elon Musk is allegedly suing Twitch for the most ridiculous reason

WASHINGTON, DC - NOVEMBER 13: Elon Musk listens as U.S. President-elect Donald Trump addresses a House Republicans Conference meeting at the Hyatt Regency on Capitol Hill on November 13, 2024 in Washington, DC. As is tradition with incoming presidents, Trump is traveling to Washington, DC to meet with U.S. President Joe Biden at the White House as well as meet with Republican congressmen on Capitol Hill. (Photo by Andrew Harnik/Getty Images)

Elon Musk is seemingly fine with freedom of speech, so long as it doesn’t get in the way of his ad revenue and other business ventures.

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The Global Alliance of Responsible Media allegedly banded with advertisement firms to boycott Musk-owned Twitter. As a result, Musk’s lawsuit claims he lost ‘billions of dollars in advertising revenue.’ Musk recently added Twitch to his case. Most people on Twitter saw through the irony of Musk’s lawsuit. Of all the things to be concerned about, it’s unsurprisingly ad revenue and corporations conspiring against his beloved Twitter. One wrote, “Hmm, doesn’t that mean he’s attempting to control Twitch’s freedom of speech? Not very Elon of you, Elon.”

There were other Twitter users who immediately sided with Musk. They argued that freedom of speech doesn’t apply to corporations. These people don’t understand that the tweet was an off-handed joke that pokes fun at Musk’s conspiracy allegation. When the suit mentions the loss of ad revenue, it almost seems like Musk is just a normal business owner who is concerned about his declining profits.

A haven for deviants

If the conspiracy is true, Twitch and the others listed in the suit may be violating anti-trust laws. It’s also possible that these companies are merely cautious of Twitter. After all, none of these companies would want their brand to appear beside harmful content. There has been a rise of racist and anti-Semitic ads, and many companies are pulling out. Even the World Bank has ceased advertising on Twitter because of pro-Nazi and white nationalist content on Twitter. The increase of hate posts should be seen as a natural consequence. Musk, on his part, has replatformed white supremacists and misogynists under the guise of free speech. Coupled with poor moderation, it’s no surprise that Twitter has become a safe haven for misinformation and trolls.

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Vanessa Esguerra
Vanessa Esguerra (She/They) has been a Contributing Writer for The Mary Sue since 2023. After graduating with a Bachelor of Arts in Political Economy, she (happily) rejected law school in 2021 and has been a full-time content writer since. Vanessa is currently taking her Master's degree in Japanese Studies in hopes of deepening her understanding of the country's media culture in relation to pop culture, women, and queer people like herself. She speaks three languages but still manages to get lost in the subways of Tokyo with her clunky Japanese. Fueled by iced coffee brewed from local cafés in Metro Manila, she also regularly covers anime and video games while queuing for her next match in League of Legends.

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