Packaging Minimalism

By Dec 21st, 2010, 10:11 am

Recommended Videos

Design firm Antrepo recently undertook an experiment that they called a “minimalist effect in a maximalist market”: They took the existing packaging designs (left) for a number of products, including Pringles, Nutella, and Red Bull, removed some of the clutter and gratuitous graphics (center), and then, for maximally minimal impact, stripped away even more to create a “more simple variation” (right). Sometimes the center picture looks better than the ultra-stripped down design on the right, but in almost every case both beat the cluttered, noisy packaging that actually exists.

Which of the variations do you like the best?