Samsung’s “It Doesn’t Take a Genius” Ads Mocking Apple’s Announcements Sure Didn’t Take Long

In the world of computers, Apple may still be able to play the scrappy underdog card, but in the mobile arena, they’re the ones attracting the attack ads from those who would challenge their dominance. Samsung wasted no time throwing together this “It Doesn’t Take a Genius” ad series mocking all the fairly mockable moments from Apple’s iPhone 6/Apple Watch announcement stream on Tuesday.

I can’t really blame them, because man was that Apple Watch announcement about as boring as watching someone demonstrate how to watch paint dry. They also poke fun at the livestream glitches, which—though unrelated to which company makes better phones—were a pretty embarrassing problem for Apple.

So go ahead and enjoy a few jokes at Apple’s expense. They can take it. They’ll just have to dry their eyes on the piles of money the iPhone 6 is going to make them. Raise your flame shields in the comments section, folks.

(via UPROXX, image via Samsung Mobile)

Previously in mobile tech

• These are far preferable to Samsung’s last ad
• Samsung was good to us at SXSW
• 85% of mobile apps don’t properly disclose use of personal data

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Dan Van Winkle

Dan Van Winkle (he) is an editor and manager who has been working in digital media since 2013, first at now-defunct Geekosystem (RIP), and then at The Mary Sue starting in 2014, specializing in gaming, science, and technology. Outside of his professional experience, he has been active in video game modding and development as a hobby for many years. He lives in North Carolina with Lisa Brown (his wife) and Liz Lemon (their dog), both of whom are the best, and you will regret challenging him at Smash Bros.

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