Silly Bandz Are So Over
Future economists, heed this lesson of supply and demand: Silly Bandz, which were the king of trends just a few months ago, are now seriously and totally out. [Geekosystem editor’s note: POGs, however, are still so in.) And it’s all because the market has been overloaded with them since they started getting absurdly popular.
USA Today reports that retailers from major gas station chains to independent toy stores all over the country look on the bands as eyesores instead of the beacons of hope they once were. BCP Imports, the company that makes the bracelets, did $200 million in business this year. Silly Bandz were even named one of America’s Hottest Brands by Advertising Age. Now? People can’t seem to get the things out of their stores.
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