The Beyoncé Effect: Red Lobster Watches as Sales Rise by 33% Thanks to “Formation”

There’s a pretty saucy lyric in Beyoncé’s latest song, “Formation,” where she says that after she, uh… enjoys some physical activity with her man, she takes his ass to Red Lobster. The internet being the internet, once people heard this lyric, memes started popping up everywhere, often revolving around “earning that Red Lobster” dinner. This, in turn, helped Red Lobster see a sales spike of up to 33% in the past few days. Yeah, folks. That’s the Beyoncé effect at work.

This lyric made some folks face some pretty startling realizations. Take R&B star John Legend for example:

Oh, and check out Chrissy Teigan’s supportive reply that totally reminds us of what we’d tweet to our friends when they make a good joke:

You know, that one really romantic holiday is coming up. Will you be checking out your Red Lobster? You think it might look a little like this?

Not even Kanye and Kim are safe from the internet and its premium Red Lobster memes.

In addition to its sales boon, Red Lobster also earned the ire of much of the internet in their less-than-desired social media response to the sudden internet fame. They came out with a ridiculous pun that honestly fell a little flat.

To be fair, Red Lobster probably doesn’t have the same crack social media team as Doritos, Cheetos, Denny’s, or Sonic the Hedgehog (seriously that Sonic the Hedgehog Twitter though). They’ve been struggling through some financial woes, so it’s likely that they just don’t have the same amount of time to focus on collecting dank internet memes like all the other blogs have.

Still, enjoy the sales bump, Red Lobster. Hook it up with some Cheddar Bey Bae Bay Biscuits next time, eh?

(via NY Times)

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Jessica Lachenal

Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (thebolditalic.com), and a Staff Writer for Spinning Platters (spinningplatters.com). She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.

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