Tesco Stops Gendering Superhero Toys After Image Of Disapproving Little Girl Goes Viral

As a fan of The Flash, Batman Superman, Spider-Man, and Wonder Woman, 7-year-old Maggie was not impressed when she discovered this sign for superhero toys in her local UK Tesco. Luckily, neither was Tesco!

After Maggie’s mom Karen Cole shared her daughter’s disapproval via Twitter, Tesco wisely admitted the signs were a mistake. A store representative told Buzzfeed News, “This alarm clock would make a great gift for both girls and boys […] The sign has been removed and we’re sorry if it caused any confusion.”

Cole said of her daughter,

She spotted the sign before I did and pointed it out to me by indignantly saying something like, “Well that’s wrong! Anybody can like superheroes, they’re being stupid aren’t they?”

“[A]s well as superheroes she loves Doctor Who, Minecraft, dragons, skeletons and zombies (she had a cemetery cake for her birthday!) but also likes Frozen, princesses, kittens etc. […] She just thinks shops labelliing [sic] toys for boys or girls is silly: ‘I can like what I want.’

Keep up the good work, Maggie!

(Via The Daily Dot)

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Carolyn Cox