Ubisoft Has Been Live-Streaming A Cave Painting For Three Hours

For the past three hours, Ubisoft has live-streamed a static image of a cave painting on YouTube, and tens of thousands of people have watched as the image crawls outward to reveal … nothing much. At least, not so far.

I’m sure this is going to lead up to a game announcement that won’t make me laugh nearly as hard as this marketing stunt has, but until then, I’m enjoying the opportunity to make references to Plato’s Allegory of the Cave. “Just as puppet showmen have screens in front of them at which they work their puppets,” so too has Ubisoft’s live-streaming team encouraged us all to sit and stare wide-eyed at this flickering, nary-changed image for hours on end, in the hopes that eventually it will inform us about a new product to purchase.

I’m sure this will eventually end with an anti-climactic Far Cry or Assassin’s Creed sequel reveal, but until then, I’m applauding Ubisoft’s marketing team for their clever trolling. Maybe they’ll surprise me and conclude this performance with an important lesson about stepping outside of your comfort zone — leaving the confines of a cave, if you will — to seek out new horizons and stories and experiences, as opposed to just playing the same types of games and pumping out the same types of super-safe sequels over and over.

Probably just another Far Cry, though.

(via The Verge)

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Maddy Myers

Maddy Myers, journalist and arts critic, has written for the Boston Phoenix, Paste Magazine, MIT Technology Review, and tons more. She is a host on a videogame podcast called Isometric (relay.fm/isometric), and she plays the keytar in a band called the Robot Knights (robotknights.com).

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