#UpOrDown: The Internet’s Biggest Optical Illusion “Mystery” Since #TheDress Five Whole Minutes Ago

Oh my dear lord, Internet, what have you done now?

Since  #TheDress apparently introduced the concept of optical illusions to the world and freaked the people out, there is now a new optical illusion in town. Because it’s been five whole minutes since the Internet had something silly to debate. 9Gag9.com is responsible for taking this random cat photo off of Imagr and turning it into A Thing. (Thanks for that…)

So, is the cat in the above Tweet going #UpOrDown?* But more importantly – do you care if it’s not your cat?

Much like what happened with #TheDress, companies are already jumping on the bandwagon to incorporate #UpOrDown into their marketing. As I sit here awaiting the inevitable think pieces and scientific articles analyzing what people see and what that means, I’m left to wonder…

…aren’t there more important things to be debating?

*For the record, I’m #TeamUp. That thing at the top of the photo is totally floor.

(via CNN.com – because THIS IS HARD-HITTING NEWS! *sigh*)

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Teresa Jusino

Teresa Jusino (she/her) is a native New Yorker and a proud Puerto Rican, Jewish, bisexual woman with ADHD. She's been writing professionally since 2010 and was a former TMS assistant editor from 2015-18. Now, she's back as a contributing writer. When not writing about pop culture, she's writing screenplays and is the creator of your future favorite genre show. Teresa lives in L.A. with her brilliant wife. Her other great loves include: Star Trek, The Last of Us, anything by Brian K. Vaughan, and her Level 5 android Paladin named Lal.

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