Young Women Are The Fastest Growing Demographic According To New Comics Retailer Survey

“While many stores report that their children’s comics sections continue to grow, the demographic that seems to be growing the fastest is young women, aged 17–33. Image titles like The Walking Dead, Saga, and Pretty Deadly have gotten their attention, but Wayne Wise reports that at Phantom of the Attic there are “a lot of young women who are really invested in Marvel and DC titles, as well as the Indies. New titles aimed at this group are an important part of this. Books like Captain Marvel, Ms. Marvel, and Young Avengers have been particularly successful.’ Data from a reader survey by digital comics vendor Comixology supports what retailers are seeing. Chip Mosher, Comixology’s v-p, communications and marketing, confirmed that 20% of its new customers in the third quarter of 2013 were females ages 17–26.” – Shannon O’Leary writing for Publishers Weekly on findings in a recent comics retailer survey.

Previously in Women and Comics

• Image Comics Publisher Calls Women “Fastest Growing Demographic”
• The Mary Sue Talks Women in Comics With Dark Horse Editor in Chief
• What Do We Do About Misogyny In The Comics Industry?

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Jill Pantozzi

Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."

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