A Japanese Energy Drink Is the First Company to Advertise on the Moon

You know what the moon needs? More energy drinks and accompanying advertisements. At least, that’s what Japanese powdered drink company Pocari Sweat believes. Pocari hopes to send  a capsule full of “Sweat” to the moon in 2015, and I might be more on board with that plan if their product had a less gross name.

Before you get your space knickers in a twist about sullying the lunar surface with the kind of advertising we’re already inundated with on Earth, Pocari is also planning to send the moon some “dreams.” (You like dreams, right? You’re not a monster?) The Lunar Dream Capsule proposal would launch a 1 kilogram container filled with powdered Sweat accompanied by a titanium plate engraved with the handwritten dreams of Earth-children.

Here’s the concept video for the project. It’s in Japanese, but the dreamlike art says a lot about how the company wants their moonvertising to be viewed.

Lunar Dream Capsule’s website has more insights into why advertising in the final frontier is a priority for them, saying they want to pioneer “a space that isn’t exclusive […] A new age is at hand when anyone can travel to space. As a drink familiar to many, POCARI SWEAT aims to proclaim the dawning of this new space age to the world by marking the first step.”

The company’s lit is a mix of vaguely noble ideas, questionable science, and repeated references to drinking some sweet, sweet Sweat.

Recently, a great discovery was made about the moon. It was found that water exists on the lunar surface and that it has the same composition as water on Earth. Fueled by the dream of a future where people can mix and drink POCARI SWEAT with water from the moon, we are taking off for the lunar surface with POCARI SWEAT in powder form. We will wait expectantly—from over 380,000 kilometers away—for the day when people touch down on the lunar surface and drink POCARI SWEAT made with the moon’s own water.

People get thirstier the farther they are from Earth[…]As long as human bodies don’t change, POCARI SWEAT won’t change either. No matter the time or place, POCARI SWEAT will always quickly replenish fluids to thirsty bodies. When the day comes when people live in space, we want to be alongside them.

We created the DREAM RING as a key to open the capsule that will fly to the moon with your dreams. When you touch down on the moon someday, use your DREAM RING to open the capsule to reencounter your dreams from today. We will be overjoyed if you celebrated this by drinking the included POCARI SWEAT powder by mixing it with the moon’s own water.

(via io9, image via Pocari Sweat)