Scarlett Johansson and Florence Pugh in Marvel's Black Widow.
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Movies

Does Black Widow Even Have Any Non-Spoiler Marketing Material Left?

I mean, there isn't much else they can give us without spoiling things.
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Rachel Leishman
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Published: May 11, 2021 12:28 pm

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We’ve been waiting for Black Widow for a long time. I’m not talking about Marvel fans in general, who have been waiting since 2010 and Nat’s introduction into the MCU for a movie centered around her. No, I’m specifically talking about the last year and some change that we’ve been waiting around to see Black Widow.

With COVID and the uncertainty of movies moving forward, we weren’t sure when we were going to end up with Black Widow in cinemas. And, much like Wonder Woman 1984, a lot of the press for Black Widow had already been underway, so the longer we sat waiting, the more we were spoiled (or just given recycled footage over and over again).

So now that Black Widow is, seemingly, set and ready to go for July 9th, we have a very unique problem: How do you promote a movie that’s already run through its promotional material? The real problem is just making sure we know which release date we’re rolling with. But promoting Black Widow is going to be an interesting journey given the last year, and so far, their way of getting us hype is with new character posters.

As someone who is ready and willing to fall in love with Yelena Belova, my main girl, I am excited to see these posters and honestly trying to figure out how to get them.

The thing is we’ve been waiting for Black Widow for so long that it feels like they don’t need to do any press at all for this movie, but also maybe just need to keep reminding us of the actual release date over and over again. Because it changed so many times that I keep just repeating to myself “It’s in July now, right?” because who really knows what day it is anymore.

Black Widow is finally hitting theaters July 9, and I’m probably going to cry when I sit in a theater and get to hear the Marvel opening music again.

(image: Marvel Entertainment)

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Rachel Leishman
Assistant Editor
Rachel Leishman (She/Her) is an Assistant Editor at the Mary Sue. She's been a writer professionally since 2016 but was always obsessed with movies and television and writing about them growing up. A lover of Spider-Man and Wanda Maximoff's biggest defender, she has interests in all things nerdy and a cat named Benjamin Wyatt the cat. If you want to talk classic rock music or all things Harrison Ford, she's your girl but her interests span far and wide. Yes, she knows she looks like Florence Pugh. She has multiple podcasts, normally has opinions on any bit of pop culture, and can tell you can actors entire filmography off the top of her head. Her current obsession is Glen Powell's dog, Brisket. Her work at the Mary Sue often includes Star Wars, Marvel, DC, movie reviews, and interviews.
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