The retail arm of Apple’s grip on society, the Apple Store, celebrated its tenth anniversary last week, and many were wondering if Apple would do anything to celebrate. Well, that anything turned out to be the Apple Store 2.0 experience, an updated Apple Store setup that features iPads set up around the store, connected to products, acting as digital kiosks. Customers can use the iPads to display product information and prices, compare features between products and ask for a specialist’s help if, for some reason, said customer doesn’t feel like walking a couple feet to one of the many employees walking the Apple Store floor.
MacStories is reporting that the iPads seem to be running a new, store-specific app to make the Apple Store 2.0 experience run a little more smoothly, though they aren’t yet sure if it’s a native app, web app, or something else. MacStories is also reporting that the 2.0 experience has been confirmed as launched in Australia, and Engadget is reporting that they have received a picture confirming that the 2.o experience is hitting retail stores in the U.S. as well.
Maybe I’m missing something because it is Sunday morning, but I don’t necessarily see how that picture represents a U.S. store. Australia speaks English, right? At any rate, here’s a video of the new layout.
(MacStories via Engadget)
Published: May 22, 2011 11:02 am