Eat This Volkswagen Ad. No, Really.

This is the ad that Volkswagen recently took out in an issue of Auto Trader, in which they encourage readers to “eat the road.” VW even listed the ingredients on the side, perhaps as a joke and perhaps as reassurance. It apparently contains glutinous rice flour, water, salt, propylene glycol, FD&C colour, and glycerine. Of course, claiming that something is edible can only lead to one thing.

See the results below:

(Gizmodo, Ad Week)