Cynthia Erivo and Ariana Grande as Elphaba and Glinda in the first trailer for Wicked Part One
(Universal Pictures)

Newsmax commentator predicts ‘go woke, go broke’ on Wicked despite shattering box office records

A Newsmax panelist believes that ‘go woke, go broke’ applies to the new Wicked film starring Cynthia Erivo and Ariana Grande. The movie’s box-office record-breaking ticket sales prove otherwise.

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Ariana Grande implied that her character, Glinda, might be queer. Additionally, she called Oz “a very queer place, and has always been, even from the L. Baum books. It’s always been queer.” These comments upset Newsmax panelists, who believe the Wicked cast is pushing a “woke narrative.”

One of the panelists disagreed with Grande’s interpretation. She claimed that it wasn’t her takeaway and thought it was a terrible strategy for Wicked to pander to a “woke” ideology. The panelist added, “If you go woke, you go broke,” citing the recent Walmart DEI scaleback as a point of reference.

Despite claiming “go woke, go broke” on the movie, her fellow panelist, Alex Kraemer, said at the beginning of the segment that Wicked has broken records as a box office hit. Wicked has grossed $165 million during its opening weekend. It also became the biggest opening weekend for a Broadway play movie adaptation in the world, overtaking Les Misérables (2012).

Newsmax panelists have essentially negated their claim. People are coming to see Wicked because of its classic story. Some detractors can whine about ‘wokeness’ and it wouldn’t move a needle. Those complaining are clearly in the minority given how tickets for Wicked are selling out in multiple cinemas. Besides, every anti-woke culture warrior who decides not to watch Wicked will be replaced by an excited theater kid at the cinema. They’re not exactly winning this war.

Exhausted of anti-woke

While these hosts whine about ‘wokeness,’ social media users have had it with right-wing conservatives who think this was an issue to begin with. One reply states, “Can these people just watch a fucking movie and enjoy it? Don’t they get exhausted of this shit?” Another reply on Twitter wanted to understand how these right-wing conservatives actually define “woke.”

It seems that anything featuring queer people ruffles their feathers easily. The best response, so far, encouraged the panelists to touch grass.


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Vanessa Esguerra
Vanessa Esguerra (She/They) has been a Contributing Writer for The Mary Sue since 2023. After graduating with a Bachelor of Arts in Political Economy, she (happily) rejected law school in 2021 and has been a full-time content writer since. Vanessa is currently taking her Master's degree in Japanese Studies in hopes of deepening her understanding of the country's media culture in relation to pop culture, women, and queer people like herself. She speaks three languages but still manages to get lost in the subways of Tokyo with her clunky Japanese. Fueled by iced coffee brewed from local cafés in Metro Manila, she also regularly covers anime and video games while queuing for her next match in League of Legends.