Adventures in Gender Confusion at Target Facebook Album Shows Us the Most Awesome Family in America

Well, one of them, anyway.
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We were thrilled when Target decided to make toy aisles and children’s sections gender-neutral. But change takes some getting used to, and one family in Kalamazoo, MI hilariously depicted the “confusion” they went through in an awesome photo shoot at a recent trip to Target.

According to the gentleman in the photos, Branden Lane Mann, here’s the rationale behind the awesome album:

We went to Target today, and because of their new policy of not labeling sections according to gender, we had a really difficult time determining what things we, and our kids, should use or enjoy based on our genders.

The captions on the photos explain how terribly flummoxed and flabbergasted we were by Target’s new policies.

Also, I shouldn’t have to say this, but yeah, this is satire. And the kids are totally in on the joke. They also believe the outrage against Target is baloney.

Here are some of our favorite shots and captions:

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“Avery doesn’t know if this zombie bat is girl-friendly.”

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“August is disgusted that these toys are right around the corner from The Avengers toys. What if he asks for an Avengers toy, and someone accidentally goes around the corner and buys him a Frozen toy because of its proximity to The Avengers? Would he have to wear a dress while playing with it? No boy should ever have to worry about that.”

 

Even adults are confused!

"Women belong in the kitchen, but this cooking appliance belongs outdoors, where MEN are in charge. Is it okay for Jami to use it to cook?"

“Women belong in the kitchen, but this cooking appliance belongs outdoors, where MEN are in charge. Is it okay for Jami to use it to cook?”

Enjoy the rest of the album on Facebook!

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Image of Teresa Jusino
Teresa Jusino
Teresa Jusino (she/her) is a native New Yorker and a proud Puerto Rican, Jewish, bisexual woman with ADHD. She's been writing professionally since 2010 and was a former TMS assistant editor from 2015-18. Now, she's back as a contributing writer. When not writing about pop culture, she's writing screenplays and is the creator of your future favorite genre show. Teresa lives in L.A. with her brilliant wife. Her other great loves include: Star Trek, The Last of Us, anything by Brian K. Vaughan, and her Level 5 android Paladin named Lal.