How Chatroulette Made Money After All: By Selling Pervs to Hustler

“Still, [Chatroulette founder Andrey Ternovskiy] said, ‘How can you be dead when your revenue has doubled?’

The answer was lazy, simple, and ingenious—in other words, pure Ternovskiy. He started redirecting pantless visitors to Hustler’s Web site, and their computers would forever be blocked from Chatroulette. At first, Ternovskiy and his colleagues were banning a hundred thousand users a day, but now, he says, the flasher rate is down to one in two hundred—and Hustler pays for the referrals, giving Ternovskiy’s company, at least for the time being, a healthy revenue stream.”

–Some have claimed that Chatroulette is dead, but it may have just discovered how to save journalism.

(via The New Yorker’s piece on the future of Chatroulette)