Internet Naming Group Thinks the Dot Sucks Domain Rollout.Sucks

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The Internet naming group, The Internet Corporation for Assigned Names and Numbers (ICANN), is unhappy with how everyone.sucks.

.Sucks is just one of many new domain names becoming available, which we’ve talked about before, but ICANN doesn’t like the process put in place for people to get their hands on it. They sent a letter to the FTC and Canada’s Office of Consumer Affairs expressing their concern over the fact that .sucks is available first to brands and celebrities at a premium price of just over $2,000 before becoming available to the general public later at much lower prices.

The .sucks domain sale is being handled by a Canadian company called Vox Populi Registry Inc, and their “predatory” pricing strategy sadly seems to be working. Oprah Winfrey, Taylor Swift, Kevin Spacey, Apple, Microsoft, and more have already paid the steep fee required to make sure their .sucks domain names aren’t sold off to Internet trolls when they go up for public sale. ICANN’s letters ask whether the predatory pricing violates any laws, in which case they’ll halt the domain’s rollout, as well as setting the world record for most times you will ever see the word “sucks” in a legal document.

You are on notice, Vox Populi: ICANN doesn’t approve of .sucks extortion and tiered pricing. They want to live in a world where everyone.sucks equally.

(via Yahoo News)

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Dan Van Winkle
Dan Van Winkle (he) is an editor and manager who has been working in digital media since 2013, first at now-defunct Geekosystem (RIP), and then at The Mary Sue starting in 2014, specializing in gaming, science, and technology. Outside of his professional experience, he has been active in video game modding and development as a hobby for many years. He lives in North Carolina with Lisa Brown (his wife) and Liz Lemon (their dog), both of whom are the best, and you will regret challenging him at Smash Bros.