Help an Engineering Toy Marketed at Girls Get a Superbowl Ad

Highly Successful Marketing Strategies

Susana Polo

Published: Nov 21, 2013 09:30 am

This article is over 11 years old and may contain outdated information

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GoldieBlox, the makers of an engineering toy decked out in girl-marketing friendly colors with a fairy tale mascot specifically because its creators believe that the “girl toys” aisle should represent a wider range of interests than it does currently. They’d like to Intuit’s small business contest to get this ad run nationally during the Superbowl, and you can help them with that by voting here.

(via approximately one million tipsters.)

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Author

Susana Polo

Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.