Teaching Girls to Be Their Own (Super) Heroes in a Time When Toy Aisles Teach Them Otherwise

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John Marcotte, founder of Heroic Girls and father of two superhero-obsessed daughters The Mary Sue has a great affection for, has a thing or two to say about showing girls that superheroes aren’t “for boys.” It’s an incredibly important message, especially in a time when Marcotte says research has found that the toy aisles have never had a stronger gender divide—and that’s just the tip of the gender-box iceberg.

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Image of Dan Van Winkle
Dan Van Winkle
Dan Van Winkle (he) is an editor and manager who has been working in digital media since 2013, first at now-defunct Geekosystem (RIP), and then at The Mary Sue starting in 2014, specializing in gaming, science, and technology. Outside of his professional experience, he has been active in video game modding and development as a hobby for many years. He lives in North Carolina with Lisa Brown (his wife) and Liz Lemon (their dog), both of whom are the best, and you will regret challenging him at Smash Bros.