Yes, @Intel reinstated ads on Gamasutra. Yes, it’s a paid campaign. No, it’s not an ad service. Thanks for reading!
— Gamasutra (@gamasutra) November 14, 2014
You may recall the controversy over chip maker Intel pulling an advertising campaign from Gamasutra after Gamergate complained to the company en masse about an article posted there.
After the more sensible portion of the internet explained to Intel they’d been caught in the middle of a harassment campaign they released a statement which read in part: “we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case.”
But Adobe distanced themselves after making the same kind of mistake and Gamergate has been getting hugely negative mainstream media attention, all of which may have played a role in their decision to take up a new campaign with Gamasutra.
[UPDATE] The Telegraph got a statement from Intel which reads:
We have resumed advertising on the game developer site Gamasutra. As we have said in the past, it was not our intent to take a position in the current controversy surrounding the gaming community. We have a long history of support for gaming and game developer communities, and Gamasutra’s audience is an important constituency.
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Published: Nov 13, 2014 08:17 pm