This Is The World’s Largest Augmented Reality Marker

Susana Polo

Published: Aug 22, 2010 05:28 pm

This article is over 14 years old and may contain outdated information

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~~The architects from the firm of Königsberger Vannucchi in Brazil~~ Construction company Rossi needed a new way to help their clients visualize the buildings that they had commissioned, and they really liked augmented reality as a way of doing so.

Update: In the comments, André Fogaça writes:

I developed this project and I’m no architect Königsberger Vannucchi. I work in marketing for construction company (Rossi)! Best regards

So they created the worlds largest AG marker (as verified by Guinness) in the lot where their skyscraper was going to be built, and then flew around it in a helicopter. Hey presto! Instant tower. You can watch their short video below.

(via Augmented Planet.)

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Susana Polo

Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.