gretchen weiners so fetch

Things We Saw Today: Mean Girls Toaster Strudel Is So Fetch

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Now this might finally make Fetch happen. For no apparent reason, Pillsbury has finally honored Gretchen Wieners and the iconic 2004 film in which she appeared with … limited edition Mean Girls toaster strudel? On Wednesdays they wear pink … icing.

Yes. This is an entirely real, and fitting honor for the young lady whose father invented the delicious treat. And I gotta say, that strawberry-cream cheese combo looks pretty delicious.

But why is this happening 16 years after Mean Girls hit the screens? (Yes, now you feel old, so do I.) I have no idea. Maybe it has something to do with Mean Girls day next month! (It’s October 3rd!) Or maybe it’s somehow related to the rumored meta-movie adaption of the Mean Girls musical? The promotion also includes a contest for the best pink icing art and the prize for the winner includes Mean Girls merch, a personalized video message from Gretchen Wieners herself, Lacey Chabert, and most importantly, a year’s with of toaster strudel!

There’s a lot of weird advertising out there—but at least this one looks pretty tasty, if somewhat inexplicable?

(via: Delish, image: Paramount)

Here are a few other things we saw today:

And finally, Oregon is facing catastrophic damage and evacuations due to massive wildfires. If you can, please help and to everyone else in the West, stay safe.

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Author
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Jessica Mason
Jessica Mason (she/her) is a writer based in Portland, Oregon with a focus on fandom, queer representation, and amazing women in film and television. She's a trained lawyer and opera singer as well as a mom and author.