#UpOrDown: The Internet’s Biggest Optical Illusion “Mystery” Since #TheDress Five Whole Minutes Ago

The new #thedress? Is this cat going up or down the stairs? Crazy! #UporDown pic.twitter.com/RghdyRa70D

— findmeagift (@findmeagift) April 10, 2015

Oh my dear lord, Internet, what have you done now?

Since  #TheDress apparently introduced the concept of optical illusions to the world and freaked the people out, there is now a new optical illusion in town. Because it’s been five whole minutes since the Internet had something silly to debate. 9Gag9.com is responsible for taking this random cat photo off of Imagr and turning it into A Thing. (Thanks for that…)

So, is the cat in the above Tweet going #UpOrDown?* But more importantly – do you care if it’s not your cat?

Much like what happened with #TheDress, companies are already jumping on the bandwagon to incorporate #UpOrDown into their marketing. As I sit here awaiting the inevitable think pieces and scientific articles analyzing what people see and what that means, I’m left to wonder…

…aren’t there more important things to be debating?

*For the record, I’m #TeamUp. That thing at the top of the photo is totally floor.

(via CNN.com – because THIS IS HARD-HITTING NEWS! *sigh*)

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