YouTube just keeps getting more and more viewers. As of today, Reuters reports that YouTube now gets 4 billion pageviews per day, up from 3 billion last May. As if that weren’t enough, YouTube users are now uploading one hour of footage each second, just edging out the previous record of two full days every minute. That’s a new norm of 60 hours uploaded per minute to the old 48 hours uploaded per minute for any of you out there who didn’t feel like solving that little word problem.
My first thought was “where are all these people even coming from?” but there’s actually several good answers to that question. First of all, it’s not people, it’s pageviews, admittedly my own stupid mistake. This means that any couch ‘Tuber who’s just watching more YouTube will contribute. Second of all, YouTube integration on devices has been going through the roof lately. You’ve got your Roku, your Apple TV, your smart TVs, all of which primed and ready to show you new footage. Last but not least, YouTube has launched over 100 new channels, each coming part and parcel with a swath of new content all delivered from sources that are stable enough to keep you coming back for more.
Granted, I think a lot of us — myself included — have never seen any of that original content, but clearly someone has been looking at it. That being the case, I’m sure YouTube will keep churning it out; it seems to have been a profitable venture so far. Someday soon, they’ll launch some kind of awesome niche channel that grabs me right by the soul, and then I can say I contributed to those pageviews when they inevitably hit 5 billion a day.
(via Venture Beat)
Published: Jan 23, 2012 04:48 pm